When the circulation of the Catholic News took a dive due to closure of churches during the COVID-19 lockdown, new ways had to be found to boost sales as well as online subscriptions.
The formal thrust involved print and online advertisements, a call campaign, deals for print and online subscriptions. There has been another drive, as CAMSEL staff, their family and friends were enlisted to increase distribution and promote subscriptions in their social networks. Supporters of Catholic News from all walks have been giving yeoman’s service.
A parishioner from Barataria sold the paper at church and decided to continue from her home; another from Arima began with over 30 papers and increased to about 70. In Santa Rosa Heights, there’s a woman who is keeping fit walking and selling the Catholic News. “People in their own way are doing things,” said Editor Raymond Syms.