THE advertisement begins with a woman standing in front of a mirror looking sadly at her bandaged chest, her head is tied with a scarf, these two factors implying that she is a cancer patient.
Her little girl, eight, opens the door to the room and sees her mother’s distress. She runs forward and gives her a big hug, communicating understanding and comfort.
Fast forward to a few years and the scene changes to the little girl, now a doctor, is completing a surgical procedure. Moved by her mother’s obvious distress at her situation, Rola Eid was motivated and inspired to embark on a path to bring relief, not only to her mother but to others who were suffering the same health issues.