What ‘I used to think’… about fatherhood
June 16, 2018
Watching and waiting
June 16, 2018

Let’s affirm fatherhood

by Juliana Valdez

I’ve been observing lately, the many ads promoting different products, and whereas it is normal to see mothers being featured, fathers are now being featured more in these advertisements.

There is one in particular, promoting a laundry detergent, which I enjoy. The father narrates that once a week the daughter dons her sheriff outfit so that he can wash the princess outfit, with the ad showing him using the washing machine. I guess washing is no longer only mummy’s job!

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